how
The essence.
Nothing more. Nothing less.
I cluster fragments, perspectives, contradictions and reframe them until the real solution reveals itself.
No bloated decks. No research theatre. Just what’s essential.
I use a mix of interviews, desk research, narrative analysis, cultural insight, and strategy sprints - tailored to your organisation’s challenge.
I had the pleasure of working with Florian on the topics of marketing strategy, internationalization and awareness. The exchange was not only very pleasant and at eye level, but also extremely valuable. Florian gave me specific tips and approaches that can be implemented immediately. I can therefore highly recommend working with Florian!
Regina Dank
Marketing & Campaigns Lead @ Recup
Florian supported us in taking our marketing strategy to a new level by developing clear structures, creative ideas and well thought-out concepts. The regular exchange with him in our sessions was particularly valuable. He always proactively contributed his strategic expertise to develop new approaches and ideas that gave our content a breath of fresh air. After each of these sessions, we were absolutely inspired and full of energy.
Sandra Pechac
CEO @ PLattform verpackung mit zukunft
I had the pleasure of working with Florian during our market expansion into Austria, and I can confidently say that his expertise in marketing and expansion strategy was invaluable to our success. He brings not only a wealth of knowledge but also a genuine enthusiasm for tackling challenges head-on. What sets Florian apart is not just his impressive skills but also his approachability and humility, making it a pleasure to collaborate with him. His creative thinking added a unique and innovative dimension to our project.
Gergo Bakonyi
CEO & Co-Founder @ Sweet City/Edes Varos
Here are three recent thought pieces that emerged from such deep dives.
Emerging strategic perspectives.
My discovery work and deep dives combines sharp analysis, intuitive questioning, and strategic pattern recognition. I explore consumer behaviour, study market landscapes, analyse cultural dynamics and map competitive patterns.
The result is a clear marketing diagnosis that shifts your perspective and guides you where to focus next.
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Why
I help you uncover what truly matters.
In fast-moving environments and complex organisations, it’s easy to mistake noise for insight and assumptions for clarity. My marketing discovery formats cut through the clutter.
Through deep dives, sharp analysis and fresh outside perspectives, I bring you focus to what’s essential.