Why
You want your team aligned on one clear direction.
Real progress needs shared clarity. We build it together, by asking better questions, challenging assumptions, and turning scattered thinking into focused direction.
My Strategy Lab Workshops create the space for it: interactive, intentional, and designed to move people from deep thinking to shared vision.
HOW
100% tailor-made workshops
I have seen and solved a lot of strategic challenges in 150+ workshops since 2008. From brand positioning to team buildings and down to the small details of channel strategies - every workshop I build is unique.
So, you will benefit from a refined and insight-driven approach and a variety of creative, inspiring and output-oriented methods that I will customise to your company.
1.
Your Desired Outcome
My Clarity Map helps us to define the key forces that will shape your progress. It's a visualisation and decision matrix to surface what matters most and move forward with clarity.
2.
The Workshop Design
I structure all my Strategy Lab Workshops along three phases:
ENTERING
Scattered thoughts become shared presence. This phase is about opening the space with intention, setting the tone, and inviting people to arrive not just physically, but mentally and emotionally.
CENTERING
Focus. Focus. Focus.
This is the strategic core of the workshop. It’s where ideas, tensions, and perspectives converge - and something new begins to take shape: shared clarity, surprising insights, and real movement.
EXITING
Where insight turns into commitment. This is about translating our momentum into clear next steps, anchoring what matters, and ensuring our work keeps unfolding beyond the workshop.
What
Strategic Spaces
My top 5 most booked Strategy Lab Workshops are:
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Marketing- & Brandstrategy Sessions
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Innovation Kick-Offs
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Archetype Discoveries
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Creativity Boosters
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Teambuildings
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THE OUTPUT
Strategy, distilled to its essence.
At the end of my Strategy Lab Workshops you get a blueprint. This is the results distilled into a compelling narrative, a strong positioning and a clear strategic direction with my recommendations.
Whether it’s a brand idea, a communications concept or a full marketing strategy. I transform it into a shape that you can build upon every day.
The right workshop at the right moment changes where a brand goes next.
I wrote a practical deep dive guide about my 3 phases for successful workshops.
At the beginning of 2024, the oekostrom AG communications department was faced with the challenge of reorganizing my team and committing to a common, sustainable brand story. The heterogeneous tasks within the communications department and the limited vision due to the stress of day-to-day business made this difficult. This is where Florian came to the rescue: His workshop formed a strong team and opened our eyes to the bigger picture. A big recommendation!
Georg Wenger-Rami
Head of MARKETING & COMMUNICATION @ OEKOSTROM AG
Really appreciate working with Florian on reshaping our luxury coffee concept and how to make it more sustainable tomorrow. It all started with a Marketing & Sales workshop together and led us to regular follow-ups on building this new concept, that are always inspiring and motivating. Would recommend working with Florian and his team, who bring very valuable marketing insights and relevant support to leverage the project and add sustainability to it!
Juliette Guerin
GLOBAL HEAD OF HORECA MARKETING @ JULIUS MEINL
Florian masters his craft in marketing like a cobbler masters his shoes. He has the right medicine that works. His speed of work and therefore prompt results as well as his flexibility and creativity are particularly noteworthy. Florian is a valued member of our team.
Michael Neulinger
Founder & CEO @ Medbreaker
Right from the start working with Florian was very creative and stimulating with topic-specific questions that provided a good introduction to the subject. He was super structured, well prepared and responded to us individually. After a colorful, creative process, he guided us well to achieve clear results. Really successful!
Elisabeth Olischar
Member of the Vienna State Parliament and City Council
I donate 1% of my annual sales to sustainability initiatives.