GREEN MARKETING STUDY 2026
Green on the Back Burner.
Study findings based on 97 quantitative surveys of Austrian marketing and communications managers from 2026.
67% believe that green marketing is losing its effectiveness. 52% nevertheless regard it as a key brand driver in the long term. More than half do not systematically measure their activities.
The full report: 53 pages of in-depth analysis for the next strategy meeting.
> All 31 questions and answers, with charts and strategic context.
> Executive summary for management.
> Special analysis: agencies versus companies.
> The three strategic levers in detail, with practical examples.
> Five specific next steps for your own company.
The full study costs €1,800 net.
It is in German - if you need it translated, just send me an e-mail.
GREEN MARKETING STUDY 2026
Green on the Back Burner.
Study findings from 97 quantitative surveys of Austrian marketing and communications managers.
67% believe that green marketing is losing its impact. 52% nevertheless consider it a key brand driver in the long term. More than half do not systematically measure their activities.
The full Green Marketing Study: 53 pages of in-depth analysis for your next strategy meeting:
> All 31 questions and answers, with charts and strategic context.
> Executive summary for management.
> Special analysis: agencies versus companies.
> The three strategic levers in detail, with practical examples.
> Five specific next steps for your own company.
The full study costs €1,800 net.
It is in German - if you need it translated, just send me an e-mail.
I donate 1% of my annual sales to sustainability initiatives.