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Hi, I'm Florian Schleicher
I am a marketing strategist & keynote speaker.
I’ve run marketing from the inside. I was Head of Marketing at Too Good To Go, before that I worked for McDonald’s Austria, Forbes DACH and Greenpeace, which means I’ve sold burgers, saved forests and scaled a startup. And I have learned that the job is the same underneath: get people to care and get them to move.
Now I do it from the outside, for CMOs and founders across Europe. Some book me to see what’s coming, through a keynote or a trend report. Others book me when they’re stuck, for a workshop that creates clarity or as the advisor they call when the hard decisions land.
3 TOOLS TO BUILD YOUR NEXT STRATEGIC MOVE.
To see what's coming, to find clarity for progress and to have a second brain.
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Your second brain for challenging marketing decisions.
Thank you so much for two inspiring days – it was absolutely brilliant! Everyone was absolutely thrilled. I particularly love the fact that not only was the atmosphere fantastic, but above all that everyone was able to take away concrete ideas to apply directly to their day-to-day work. That was exactly what was most important to me: an interactive format that inspires, opens up new perspectives and delivers genuine, valuable insights – and it was a complete success!
Sylvia Harasser
HEAD OF ADVERTISING @ SPAR
After working with Florian I can say I highly recommend him! We at Julius Meinl asked Florian to help us setting up a Sustainability Workshop and he didn’t only bring his expertise with him when it comes to organising strategy workshops and sustainability overall but he also brought lots of great inspiration and made us really think out of the box. He is very nice to work with, very good at listening at what the client wants and very solution oriented!
Carina Needham
GLOBAL SUSTAINABILITY DIRECTOR @ JULIUS MEINL
Florian has been an exceptional strategic advisor for our team. His insights and guidance in navigating the complex landscape of startup growth marketing and brand marketing have been invaluable. He has a unique ability to break down complex issues into actionable strategies, helping us make confident decisions in critical areas. His advice has significantly shaped how we approach both short-term growth and long-term brand development. I highly recommend Florian's sparring sessions for anyone seeking a strategic, thoughtful, and execution-driven advisor.
Albert Wettstein
Co-Founder & CMO @ munch
Working with Florian has been fantastic. He helped our team navigate the complexities of our brand architecture with both expertise and empathy, ensuring that our brand voice truly reflects who we are.
What I appreciated most? He is not just incredibly competent; but he is also genuinely engaged. Florian knows when to guide, when to listen, and how to turn complex decisions into clear, thoughtful strategies - making strategic positioning not only productive but also enjoyable.
If you are looking for a brand advisor who really gets it (and makes the journey inspiring) look no further!
Sophia Hannes
Communications Manager @ xista
As digital lead at the German edition of Forbes magazine I worked with Florian over a six month period on a weekly basis to shape the brand's long term digital strategy. Florian quickly became a trusted advisor to the team, helping us stay on track and implement new strategies to hit our digital goals. I would wholeheartedly recommend working together with Florian, it was a pleasure!
Sophie Spiegelberger
Digital Lead @ Forbes
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BOOK ME AS A SPEAKER
The session everyone still talks about weeks later
In an inspiring and entertaining keynote I lead your audience through the marketing shifts that really matter. They leave with fresh perspectives and a phone full of photos of slides.
My 2026 trend report, FRICTION RELOADED, has been downloaded 6,000+ times by marketing leaders, and I’ve presented it in 30+ keynotes.
I donate 1% of my annual sales to sustainability initiatives.